We at Wright's have known for years that bread is good for you with its essential carbohydrates, proteins, vitamins, iron and minerals such as potassium, magnesium, selenium, folates and other micronutrients. White bread contains twice as much calcium as most types of wholemeal although wholemeal has more fibre, iron and b vitamins than that of white bread.
People often wrongly believe bread to be fattening. The fact is that all varieties of bread, pasta and potatoes are medium calorie foods. Just go easy on the spread and fillings that you have with your bread and remember that bread is a low fat, highly nutritious food packed with B-vitamins, calcium and iron.
The Atkins diet and the Food Standard's Agency 'Sid the Salt' campaign, which focused on the large quantities of salt in ready made foods, has had a negative impact on the ready prepared food industry. Using flour and baking bread at home from scratch is the ideal way to control the ingredients that go in to the end product. However today's 'time poor' consumer is looking for convenience as well as health benefits. As a result, rather than a boom, sales of flour actually dipped for the first time in four years and instead we saw an increase in the sales of bread mixes.
The main battleground for today's consumer is convenience vs. health. Despite the increased popularity of cooking & baking from scratch and the ever growing awareness of the high amounts of salt and preservatives in ready prepared foods, time, or lack of it, is a major consideration in most households.
To combat this problem we've extended our range of bread and cake mixes. Easy and quick to use the mixes give consumers the satisfaction of home baking without any of the hassle, not to mention that all important feeling of being in control. Our range now consists of fifteen bread mixes and five cake mixes. Both ranges can be made by hand or in a breadmaker by simply adding water to the bread mixes and oil & water to the cake mixes.